bring in 'da fun

According to the Thefuntheory.com (an initiative of Volkwagen), changing people's behavior (for the better) is as easy as introducing some fun into mundane tasks like throwing away garbage. Even if it's just a fun way for some Volkswagen employees to get a few laughs, or generate a little "green" publicity for the car company, it's a nice thought - changing behavior doesn't always have to be a deep psychological experiment, or a matter of garnering support to change public policy (though this is lovely as well) - sometimes we just have to put a little fun into it!

One of their projects, the world's deepest bin: